Keypoints in article "buying music online"
"The keyword for the utilitarian or goal-oriented shopping thus seems to be “necessity”
Lehtonen and Mäenpää (1997: 144) characterize pleasurable shopping by “dreaminess and self-illusory hedonism”, “layfulness” and “impulsiveness”, which they distinguish from “shopping as a necessary maintenance activity”
"Previous research on e-commerce (e.g. Wolfinbarger and Gilly, 2001) has asked what online consumers really want, and why they are shopping online. Results from such studies suggest that goal-oriented shoppers are interested in e-tailing because of four specific attributes: convenience and accessibility, selection, availability of information, and lack of sociality. "
"Experiential behavior, on the other hand, is described as “shopping for fun” "
"The reasons for shopping online are that it is easy accessible, time and effort saving and convenient. "
"Annelie: Oh my. Then you’re much more unfocused. It’s more that you fall into a record store, and then you start at one end of the store, gathering up a load of records that you’ve got to listen to. And then you stand there listening for no matter how long time. And when you do you always come up with some new thing that “Oh, I’ve got to listen to that one too!” /…/ So I might put it this way: nowadays I don’t go to records stores as often as I used to, but when I do, it can take very very long time. "
"Tony: When I’m at Bengans, I just grab a record “this one looks fun”, and then I listen, and then “Wow, this was good” and then I buy it. Even though I hadn’t planned to but I just happened to find it when I was browsing. But on the Internet, it’s not the same spontaneity in it, but just- There, I’ve already decided. I’ve got a list back home, like “I’ll have those and those and those records.” “Do they have them?” “Yes.” “Is the price alright?” ”Yes.” ”Buy.”
"Hanna: Above all, I like to touch things before I buy them. I want to feel what they feel like. Alright, a CD-cover doesn’t feel different in different stores, but I still believe that’s the focal point for me. I want to see and touch. In that way I see that what I buy is guaranteed the right thing before I bring it home. "
"The reason for visiting the offline record store is sometimes described as a question of just browsing around, and letting oneself be directed by impulses and opportunities. Although shopping online has its advantages, it does not allow consumers to be surprised in the same way as they may be when they shop offline. "
"Hannes: Yeah, sure, it is. But it’s also more difficult to get a general view online. And you can’t pass a shelf and get caught by the look of a cover sleeve. And that’s a traditional problem with the Net, that you don’t get surprised in the same way. "
"The adventurous shopper is also often willing to make considerable efforts to make new discoveries. "
"modern urban people developed a need to emphasize their individuality and to distinguish themselves from others. "
"Sociologists sometimes describe shopping as a social activity."
"a mall is not only a place where things are bought and consumed, but also a place that has been arranged to lure people into consuming. Since the sales are stimulated by consumers’ window shopping and strolling around in the stores and in the mall, in an aesthetically appealing environment, one can claim that the landscape per se not only contains goods to be consumed, but that the landscape itself is consumed"
Lehtonen and Mäenpää (1997: 144) characterize pleasurable shopping by “dreaminess and self-illusory hedonism”, “layfulness” and “impulsiveness”, which they distinguish from “shopping as a necessary maintenance activity”
"Previous research on e-commerce (e.g. Wolfinbarger and Gilly, 2001) has asked what online consumers really want, and why they are shopping online. Results from such studies suggest that goal-oriented shoppers are interested in e-tailing because of four specific attributes: convenience and accessibility, selection, availability of information, and lack of sociality. "
"Experiential behavior, on the other hand, is described as “shopping for fun” "
"The reasons for shopping online are that it is easy accessible, time and effort saving and convenient. "
"Annelie: Oh my. Then you’re much more unfocused. It’s more that you fall into a record store, and then you start at one end of the store, gathering up a load of records that you’ve got to listen to. And then you stand there listening for no matter how long time. And when you do you always come up with some new thing that “Oh, I’ve got to listen to that one too!” /…/ So I might put it this way: nowadays I don’t go to records stores as often as I used to, but when I do, it can take very very long time. "
"Tony: When I’m at Bengans, I just grab a record “this one looks fun”, and then I listen, and then “Wow, this was good” and then I buy it. Even though I hadn’t planned to but I just happened to find it when I was browsing. But on the Internet, it’s not the same spontaneity in it, but just- There, I’ve already decided. I’ve got a list back home, like “I’ll have those and those and those records.” “Do they have them?” “Yes.” “Is the price alright?” ”Yes.” ”Buy.”
"Hanna: Above all, I like to touch things before I buy them. I want to feel what they feel like. Alright, a CD-cover doesn’t feel different in different stores, but I still believe that’s the focal point for me. I want to see and touch. In that way I see that what I buy is guaranteed the right thing before I bring it home. "
"The reason for visiting the offline record store is sometimes described as a question of just browsing around, and letting oneself be directed by impulses and opportunities. Although shopping online has its advantages, it does not allow consumers to be surprised in the same way as they may be when they shop offline. "
"Hannes: Yeah, sure, it is. But it’s also more difficult to get a general view online. And you can’t pass a shelf and get caught by the look of a cover sleeve. And that’s a traditional problem with the Net, that you don’t get surprised in the same way. "
"The adventurous shopper is also often willing to make considerable efforts to make new discoveries. "
"modern urban people developed a need to emphasize their individuality and to distinguish themselves from others. "
"Sociologists sometimes describe shopping as a social activity."
"a mall is not only a place where things are bought and consumed, but also a place that has been arranged to lure people into consuming. Since the sales are stimulated by consumers’ window shopping and strolling around in the stores and in the mall, in an aesthetically appealing environment, one can claim that the landscape per se not only contains goods to be consumed, but that the landscape itself is consumed"
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